Kitzbuhel is one of Austrias best known and fanciest winter sports resorts, situated between the mountains Hahnenkamm (5616 ft., 1712 m) and Kitzbühler Horn (6548 ft., 1996 m). The Hahnenkamm is home of the annual world cup ski races, including the circuits most important event, the downhill race on the famous Streif slope. This downhill is counted as one of the toughest downhill competitions in the world cup.
During summer time Kitzbühel also hosts an ATP tennis tournament on clay, the Austrian Open.
The Kitzbüheler Alpenrallye is an annual festival of historic automobiles. It was first held in 1988. The first trip of the United Buddy Bears was 2004 to Kitzbühel, following by the first trip into the "big wide world" – when they went to Hong Kong and many other metropolises on all five continents.
Together with the pistes and ski lifts in neighbouring Kirchberg in Tirol, Jochberg and by the Thurn Pass Kitzbühel is one of the largest ski regions in Austria. With around 10,000 hotel and guest house beds, Kitzbühel and its neighbours have an unusually high density of guest accommodation. Holidaymakers in Kitzbühel have 56 cableway and lift facilities and 168 kilometres of slopes available to them as well as 40 kilometres of groomed cross-country skiing tracks. Of note is the relatively new 3S Cable Car, the cable car with the highest above ground span in the world. In summer there are 120 km (75 mi) of mountain bike paths and 500 km (311 mi) of hiking trails. Other attractions are the six tennis courts and four golf courses, the Kitzbühel swimming pool, Austrias only curling hall and the bathing lake of Schwarzsee. Kitzbühel also caters for the high end of the tourist market, as many celebrities and the jet set come here for the international races on the Hahnenkamm.